Goeins-Williams Associates


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Job etiquette: Don't go out in a blaze of glory

Conference explores community engagement in health

Delaware conference puts focus on leadership skills

Bad week: Reward Yourself

Consultant publishes new book: The Intentional Consultant

Williams recognized at conference

Delaware River & Bay Authority makes diversity a priority

Markell speaks at 2nd Annual Summit on Physical Activity

Goeins Williams Associates receives advice from SCORE

GWA Associates Retreat

Goeins-Williams Associates met for a one day retreat, "Building our Capacity and Success for 2013", on January 30 at the Trevi Restaurant in Smryna, Delaware.  The agenda included a discussion of industry trends, team member contributions and strategy development.


Featured from left to right is: Catalina Natalini, Lorrie Goeins, Dr. Devona Williams, Dr. Michelle Knights, Jillian Haley, and Tom Casey, CMC.

GWA welcomed Catalina Natalini as its newest associate,  and Jillian Haley, prospective associate.

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The Intentional Consultant, now has a blog

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The book now has a welcomed companion, a blog: www.TheIntentionalConsultant.com, which provides useful tips to help grow and sustain small businesses.  Look for useful tips on business productivity, effective leadership, strategic planning and success.  Interested? Please subscribe to the RSS feed to get new posts.

Devona Williams, President/CEO of Goeins-Williams Associates, Inc. of Clayton, DE recently authored, The Intentional Consultant: How to grow a sustainable consulting practice. The book draws upon the author’s 22 years of experience as a successful business consultant and entrepreneur. Williams not only shares her story but the process for growing and sustaining a small business as well as useful strategies and tips for any small business owner.

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Consultant recognized by Sam’s Club and SCORE Foundation

200.jpgDevona Williams, President/CEO of Goeins-Williams Associates, Inc. of Clayton, DE recently participated in an intensive professional development conference, “Working On Your Business not In Your Business”, January 23-24 in Dallas, Texas. The conference was sponsored by Sam’s Clubs and the SCORE foundation. Williams, representing Delaware, was one of 102 Small Business National Winners of Sam’s Club Holiday Giving Award which recognized two businesses for each state. The other winning business for Delaware was Caffe Gelato’s


The award was presented in recognition of Williams’ achievement as a successful small business that has benefited from SCORE mentors. Photo below shows Dr. Williams with Mark Dobosz, SCORE Foundation President. 

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Product Updates

Goeins-Williams Associates is pleased to announce that the Spice of Life® (SOL) Expanded Facilitator's Guide is now available on line as a downloadable PDF for $14.95 sold separately or as part of the SOL Trainer's Kit which includes a deck of the Spice of Life® Diversity Cards. 


Introduced in 2003 and now in its third printing, the SOL Diversity Card Tool with 48 cards in the deck fosters interactive dialog on work place diversity topics. 


Most cards pose questions or prompt group activities in content areas: Knowledge, Understanding, Acceptance and Behavior. The 24 page Expanded Facilitator's Guide, introduced in 2006, offers suggested answers to each of the cards. Users will be pleased to see numbered cards in the deck that correspond to the Expanded Facilitator's Guide for quick and easy reference. The popular Ouch! card is available in packs of 10.


Consulting Case Study

Delaware River & Bay Authority Makes Diversity a Priority: Training Underscores Financial Benefits

DRBA_training3.jpgUsing a diverse pool of suppliers saves money and promotes small businesses. That was the message Delaware River & Bay Authority employees heard during a recent training session conducted by regional consultants Goeins-Williams Associates. (Dr. Williams with DRBA Cape May Ferry employees in photo).

Nearly twenty percent of the 23 million small businesses in the United States are owned by minorities, according to U.S. Census data. “Despite economic challenges, minority- and women-business enterprises are growing. Minority businesses, for example, represent a quarter of all firms yet receive only 1% of corporate procurement,” says Devona Williams, Ph.D., “Supplier diversity policies are good strategies that yield bottom line benefits to businesses and provide added opportunities to diverse suppliers.” 

The Delaware River & Bay Authority (DRBA) owns and operates the Delaware Memorial Bridge and Cape May-Lewes Ferry and manages five regional airport facilities, including ones in New Castle County, Delaware and Millville, New Jersey.
One of only two national recipients of the 2008 Federal Aviation Administration’s Disadvantaged Business Enterprise Advocate and Partner Award, the DRBA has made supplier diversity a priority throughout the organization. 

One component of their supplier diversity strategy was to raise awareness among front-line employees. The DRBA_training_with_Mike_Schirmer_and_Victor_Ferzetti.jpgDRBA reached out to Goeins-Williams Associates, which specializes in strategic planning, organizational development and performance improvement.  

“It was very important for us to get this right the first time,” said Michael Schirmer, a DRBA engineer and training participant.(Mike Shirmer in photo, far right with Dr. Williams, Center and Victor Ferzetti, DRBA). “Goeins-Williams Associates helped us to make our unique supplier diversity training initiative successful.”

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