Goeins-Williams Associates

Goeins-Williams Associates

GWA Associates

Tom Casey, CMC Associate

Lorrie Goeins Associate

Michelle Knights, Ph.D. Associate

Catalina Natalini Associate

Devona E. G. Williams, Ph. D. President/CEO


Dr. Devona Williams founded Goeins-Williams Associates, Inc., (GWA) a successful performance consulting business in 1986 to “help organizations achieve greater productivity in strategic work environments”. As President/CEO of GWA, Dr. Williams has contributed her talents to helping more than 50000 individuals in hundreds of organizations increase their performance and effectiveness.

GWA focuses on People, Process and Performance™ and works with clients to develop solutions to meet organizational and individual objectives and achieve lasting results. The company provides a range of consulting services including assessments, focus groups, strategic planning, meeting facilitation, organizational and individual development.


Dr. Williams is an expert in strategic planning, organizational performance assessment, development and improvement, meeting and retreat facilitation. She speaks frequently on business, diversity, leadership, motivation, and success and is often quoted in the media on these topics.  Dr. Williams is the author of, The Intentional Consultant: How to grow a sustainable consulting practice. Williams is a contributing author to the inspirational book, Remarkable Women and creator of the national bestselling Spice of Life® Diversity Card training tool. Prior to her entrepreneurial success Williams was an executive with the DuPont corporation and held appointments in public policy administration with the Federal government and Delaware legislature.

Williams was named Entrepreneur of the Year by the Omega Psi Phi Fraternity, Inc., Psi Iota & Psi Epsilon Chapters in 2010. In 2009 GWA was named a Top 100 MBE in the region. The Denver Business Journal and the Delaware Today Magazine have recognized Williams and her business as Outstanding Woman Owned business in 2005 and 2006. GWA received the Marvin S. Gilman Superstars in Business Award in June 2000. Williams is an award-winning authorized distributor of training products including DISC with the former Inscape Publishing Company.

Williams served as the2008-2009 President for the National Association of Women Business Owners – and the former Director of Business & Community Relations and Member of the Year for the Denver Chapter. Williams is a member of the Governor's Supplier Diversity Council (DE) and Board of Trustees for Delaware State University and Chairs the Educational Policy Committee. Williams is a mentor for aspiring entrepreneurs for Lincoln University’s Mentorpreneur Program and business mentor for the Institute for the Economic Empowerment of Women.


Williams holds a doctorate in Urban Affairs & Public Policy, University of Delaware with a specialization in social policy, program planning, and analysis and an is an experienced assistant professor of Organizational Development and Leadership at the University of Delaware’s School of Urban Affairs. In 1995, she was honored by the University of Delaware's Presidential Citation for Outstanding Achievement and the Distinguished Alumna Award from the University's College of Urban Affairs & Public Policy.

Speaker Services

Dr. Devona Williams is available to keynote your next corporate or business event on topics related to business, diversity, leadership, motivation, and success. Why hire Dr. Williams to be your next speaker?

Comments below are from actual evaluations. 

"Clear, concise, relevant content"
"The presenter was great"
"Thought provoking and well presented"
To book Dr. Williams as a speaker send your inquiry to: info@goeinswilliams.com.




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GWA, Inc., is an authorized partner of Wiley Publishing. We provide organizational and professional development and training, offer “train the trainer” programs, and sell trainer's facilitator kits, software and instructional materials. For additional questions and information on volume purchases:

Goeins-Williams Associates, Inc.
Phone: 302-659-1099

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